Case StudiesChic-Chic
Sustainable Fashion Marketplace

Chic-Chic

A Bulgarian sustainable fashion marketplace with completely custom Stripe seller onboarding and innovative QR code document verification.

Chic-Chic platform mockup
Custom
Onboarding
Replaced hosted flow
QR Code
Verification
Mobile document upload
Bulgaria
Market
Local fashion focus
Sustainable
Focus
Second-hand fashion

The Challenge

Chic-Chic needed to reduce friction in the seller onboarding process. The default Sharetribe Stripe hosted onboarding created a disjointed experience, taking users away from the platform and causing drop-offs.

  • Stripe's hosted onboarding flow was confusing for Bulgarian sellers
  • Document verification required leaving the platform entirely
  • Mobile users struggled with the redirect-heavy verification process
  • High drop-off rates during the seller registration flow
  • No way to guide users through verification on their own site

Our Sharetribe Solution

We completely replaced Stripe's hosted onboarding with a custom in-platform experience that keeps sellers on the Chic-Chic website throughout the entire process:

Custom Stripe Onboarding Flow

Built a fully custom onboarding experience that collects all required information and performs verifications directly on the Chic-Chic website, eliminating redirects to Stripe.

QR Code Document Verification

Developed an innovative QR code system — sellers on desktop can scan a code with their mobile phone, which opens a page on Chic-Chic where they can easily take photos of their ID or upload documents directly from their device.

Mobile-First Verification

The QR code opens a mobile-optimized page where users can use their camera to capture ID documents or take selfies for identity verification — all within the Chic-Chic brand experience.

Frictionless Experience

By keeping the entire flow on-platform, we dramatically reduced seller drop-off and created a seamless, branded experience from start to finish.

The Results

Chic-Chic now has a streamlined seller onboarding that feels native to their platform:

  • Reduced drop-offs — sellers complete onboarding without leaving the site
  • Innovative QR verification — desktop users can easily verify via mobile
  • Branded experience — entire flow matches Chic-Chic's design language
  • Sustainable fashion promoted through a frictionless seller experience
  • Bulgarian marketplace serving eco-conscious fashion consumers

Technologies Used

SharetribeReactNode.jsStripe ConnectCustom OnboardingQR Code APIDocument Verification

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